77eb Privacy Policy — Your Data, Your Rights

1. Introduction

This Privacy Policy applies to all users of the 77eb platform, accessible at https://77eb.io, and covers all products, services, and features made available through the platform, including the sportsbook, live casino, slots, crash games, and any associated mobile interface. References to "77eb", "we", "us", or "our" throughout this document refer to the operating entity behind the 77eb platform.

We take the privacy of every player seriously. This Privacy Policy has been written to explain, in clear and direct terms, what personal data we collect from you when you visit or use 77eb, the reasons we collect and process that data, how long we keep it, who we may share it with, and the rights you are entitled to exercise in respect of your own data at any point.

By registering an account on 77eb, depositing funds, or otherwise using any feature of the platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you should not proceed with registration or continued use of the platform.

This Privacy Policy should be read alongside our Terms & Conditions and our Responsible Gaming Policy, both of which are available on the 77eb website. In the event of any conflict between this Policy and those documents regarding the treatment of personal data, this Privacy Policy shall take precedence.

2. Data We Collect

77eb collects personal data in several categories depending on how you interact with the platform. The categories of data we may collect and hold about you include:

2.1 Identity Data

• Full legal name as it appears on your government-issued identification document.
• Date of birth (to verify that you are 21 years of age or older).
• Copies of government-issued identity documents submitted during the KYC verification process, such as National ID Card, passport, or driving licence.
• Profile photograph where provided or required for identity verification.

2.2 Contact Data

• Email address registered to your 77eb account.
• Mobile phone number registered in Bangladesh, used for payment method verification and account security notifications.
• Residential address provided during registration or KYC, including city (e.g., Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, or other).

2.3 Financial Data

• Mobile financial service account identifiers for bKash, Nagad, Rocket, or Upay (account numbers associated with your registered name — not PIN codes or passwords).
• Bank account details for bank-transfer payment methods (account number and name of institution, e.g., City Bank, BRAC Bank, Dutch-Bangla Bank, Islami Bank, Sonali Bank).
• Transaction history: deposit amounts, withdrawal amounts, timestamps, and payment method references.
• Account balance history and wagering activity records.

2.4 Technical Data

• IP address at the time of login and during active sessions.
• Device type, operating system, and browser type and version.
• Screen resolution and language settings.
• Geolocation data derived from IP address (country and city level).
• Session duration, pages visited, and click-path data within the platform.
• Cookies and similar tracking technologies as described in Section 7.

2.5 Usage & Behavioural Data

• Games played, bet amounts, win/loss records, and game session timestamps.
• Sports betting selections, stake history, and settlement records.
• Responsible gaming tool usage (e.g., deposit limit settings, cooling-off periods, self-exclusion requests).
• Bonus and promotion redemption history.
• Support ticket history, including the content of communications with the 77eb support team.

2.6 Data We Do NOT Collect

77eb does not collect, store, or process:

• Full card numbers, CVV codes, or card expiry dates (card payments are tokenised through our payment processor — 77eb never holds raw card data).
• Mobile financial service PINs, OTPs, or passwords for bKash, Nagad, Rocket, or Upay.
• Your 77eb account password in plain text (passwords are stored using one-way cryptographic hashing).
• Biometric data such as fingerprints or facial recognition data, unless specifically required and consented to as part of a future enhanced verification feature.

3. How We Collect Data

77eb collects your personal data through the following channels and means:

• Direct Provision: Data you enter yourself during registration, KYC verification, deposit/withdrawal requests, support ticket submissions, or when updating your account profile.
• Automated Technical Collection: Data collected automatically when you access the platform, including IP address, device identifiers, browser fingerprint, session behaviour, and cookie data.
• Payment Providers: Confirmation data returned by bKash, Nagad, Rocket, Upay, or banking partners following a deposit or withdrawal transaction. This is limited to transaction status, reference numbers, and the masked account identifier — 77eb does not receive your full payment credentials.
• Identity Verification Partners: Where third-party KYC or fraud-screening services are used to validate documents or cross-reference identity data, those services may return match scores or flag data to 77eb to inform a verification decision.
• Analytics Tools: Aggregated and anonymised usage analytics collected through internal platform analytics to understand user behaviour and improve platform performance. These analytics do not identify you as an individual.

4. Why We Use Your Data

77eb uses the personal data it collects for the following specific purposes:

4.1 Account Management

To create, maintain, and operate your 77eb account, including processing logins, managing your account balance, and enabling you to use the platform's features.

4.2 Identity Verification and Age Confirmation

To confirm that you are a real individual, that you are 21 years of age or older, and that you are the legitimate owner of the payment method used on the account. This is a legal and responsible gaming obligation.

4.3 Transaction Processing

To process deposit and withdrawal requests accurately and securely, to maintain financial records, and to resolve any disputed transactions.

4.4 Fraud Prevention and Security

To detect, investigate, and prevent fraudulent activity, money laundering, multi-accounting, bonus abuse, and any other conduct that constitutes a breach of our Terms & Conditions. This includes monitoring login patterns, IP behaviour, and transaction anomalies.

4.5 Responsible Gaming

To monitor player activity for signs of problem gambling behaviour, to apply deposit limits or self-exclusion restrictions you have requested, and to fulfil our obligations to promote responsible gambling among our player base in Bangladesh.

4.6 Customer Support

To respond to your queries, process complaints, investigate disputes, and provide effective technical and account support via the [email protected] channel.

4.7 Legal and Regulatory Compliance

To fulfil any legal obligations applicable to 77eb's operations, including record-keeping requirements, cooperation with lawful requests from authorities, and anti-money-laundering obligations.

4.8 Platform Improvement

To analyse aggregated and anonymised usage data to improve the performance, reliability, and features of the 77eb platform over time.

4.9 Marketing Communications (Opt-In Only)

To send you promotional offers, bonus notifications, and platform updates — but only if you have provided explicit opt-in consent at registration or subsequently through your account settings. See Section 13 for full details on marketing and how to opt out.

5. Legal Basis for Processing

77eb processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to provide the services you have contracted for by registering an account and accepting the Terms & Conditions (e.g., account management, transaction processing, support).
• Legitimate Interests: Processing carried out to pursue our legitimate business interests where those interests are not overridden by your rights (e.g., fraud prevention, security monitoring, platform analytics).
• Legal Obligation: Processing required to comply with applicable legal and regulatory requirements (e.g., KYC/AML obligations, record retention, responding to lawful authority requests).
• Consent: Processing carried out on the basis of your explicit consent, which you have the right to withdraw at any time without affecting the lawfulness of prior processing (e.g., marketing communications, optional analytics cookies).

6. Data Sharing

77eb does not sell your personal data. We may share your data with the following categories of third parties, strictly on a need-to-know basis and subject to binding data processing agreements:

6.1 Payment Processing Partners

We share necessary transactional data with mobile financial service providers (bKash, Nagad, Rocket, Upay) and banking institutions (City Bank, BRAC Bank, Dutch-Bangla Bank, Islami Bank, Sonali Bank, and others) to facilitate deposits and withdrawals. These parties process only the minimum data required to complete the specific transaction and are not authorised to use your data for their own purposes beyond that transaction.

6.2 Identity Verification Providers

We may share identity document data and supporting information with third-party KYC and identity verification services for the purposes of confirming player identity, age, and document authenticity. These providers operate under strict data security and confidentiality obligations.

6.3 Game Technology Providers

Game providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive a unique player identifier (not your name or contact details) to facilitate game session management and fair-play auditing. Full personal identity data is not shared with game providers.

6.4 Fraud and Security Services

We may share IP address data, device fingerprint data, and behavioural signals with specialist fraud-detection and cybersecurity service providers to protect the platform and its players from fraudulent activity.

6.5 Legal and Regulatory Authorities

77eb will disclose personal data to law enforcement agencies, courts, or regulatory bodies when required to do so by applicable law or valid legal process. We will notify affected users of such disclosures where we are legally permitted to do so.

6.6 Business Transfers

In the event of a merger, acquisition, or transfer of 77eb's business or assets, player data may be transferred to the acquiring entity as part of that transaction. Affected players will be notified in advance of any such transfer and of any resulting change to this Privacy Policy.

7. Cookies & Tracking Technologies

7.1 What Are Cookies

Cookies are small text files placed on your device by the 77eb platform when you visit. They allow the platform to recognise your device across page loads within a single session (session cookies) or across multiple visits over time (persistent cookies). Similar technologies include local storage, pixel tags, and web beacons.

7.2 Types of Cookies 77eb Uses

• Strictly Necessary Cookies: Required for the platform to function. These include session authentication cookies that keep you logged in, security tokens, and load-balancing cookies. These cannot be disabled without breaking core platform functionality.
• Performance and Analytics Cookies: Used to collect aggregated information about how users interact with the platform — for example, which game categories are most visited, how long sessions last, and where users encounter errors. This data is used solely to improve platform performance and is not linked to your individual identity.
• Functionality Cookies: Used to remember your preferences, such as your preferred language (English), display settings, and whether you have previously acknowledged a platform notification.

7.3 What 77eb Does NOT Use Cookies For

• Cross-site tracking — we do not use third-party advertising cookies that follow you outside the 77eb platform.
• Selling behavioural data to advertisers or data brokers.
• Fingerprinting you for purposes unrelated to security and fraud prevention on the 77eb platform.

7.4 Managing Cookies

You may manage or disable non-essential cookies through your browser settings at any time. Please note that disabling strictly necessary cookies will impair or prevent your ability to use the 77eb platform. Instructions for managing cookies vary by browser; refer to your browser's help documentation for guidance specific to your setup.

8. Data Retention

77eb retains personal data only for as long as it is necessary for the purposes for which it was collected, or as required to comply with applicable legal obligations. The following retention periods apply:

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be linked to an identifiable individual. Where data is anonymised rather than deleted, the anonymised data may be retained indefinitely for aggregated statistical analysis.

9. Data Security

77eb implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, and destruction. These measures include:

• Encryption in Transit: All data transmitted between your device and the 77eb platform is encrypted using TLS 1.3 (Transport Layer Security). The platform is accessible exclusively over HTTPS.
• Encryption at Rest: All stored personal data and financial records are encrypted at rest using AES-256 encryption on secured server infrastructure.
• Access Controls: Access to personal data is restricted to 77eb staff who have a genuine operational need to access it, governed by role-based access controls and authenticated via multi-factor authentication.
• Password Security: Account passwords are never stored in plain text. They are stored as salted cryptographic hashes using industry-standard algorithms, meaning that even internal staff cannot read your password.
• Intrusion Detection: 77eb operates continuous network monitoring and intrusion detection systems to identify and respond to potential security incidents in real time.
• Penetration Testing: The platform undergoes regular security assessments, including independent penetration testing, to identify and remediate vulnerabilities before they can be exploited.
• Incident Response: In the event of a data breach that poses a risk to affected individuals, 77eb will notify affected players within 72 hours of becoming aware of the breach, and will take immediate remedial action to contain and address the incident.

10. Your Rights

As a user of the 77eb platform, you hold the following rights in respect of the personal data we hold about you. These rights may be exercised by contacting us at [email protected]:

• Right of Access: You may request a copy of all personal data 77eb holds about you. We will provide this within 30 days of a verified request, free of charge for the first request in any 12-month period.
• Right to Rectification: You may request correction of any inaccurate or incomplete personal data held on your account. Where data is used in active verification processes, corrections may require supporting documentation.
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data. We will honour this request where no legal retention obligation requires us to keep the data. Where a legal retention obligation applies, we will inform you of the specific reason we are unable to delete the data immediately and provide a timeline for deletion after the obligation lapses.
• Right to Restriction of Processing: You may request that we restrict the processing of your data — for example, while you contest the accuracy of data we hold — while still retaining the data itself.
• Right to Data Portability: You may request that we provide your personal data in a structured, commonly used, machine-readable format so that it can be transferred to another service provider of your choice.
• Right to Object: You may object to processing carried out on the basis of legitimate interests, including profiling for fraud-detection purposes. We will cease such processing unless we can demonstrate a compelling legitimate ground that overrides your rights.
• Right to Withdraw Consent: Where processing is based on your consent (e.g., marketing emails), you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of the above rights, please send a written request to [email protected], including your registered account username and a brief description of the right you wish to exercise. We may ask you to verify your identity before processing your request. We will respond within five business days with confirmation of the action taken or an explanation if the request cannot be fulfilled.

11. Children & Minors

The 77eb platform is strictly restricted to individuals who are 21 years of age or older. We do not knowingly collect, hold, or process personal data belonging to individuals under the age of 21. If we become aware that personal data has been collected from a person under 21 — whether through a registration that bypassed age controls or through information received during a KYC review — we will immediately suspend the relevant account, delete the data, and take appropriate steps to prevent recurrence.

If you are a parent or guardian and believe that a minor in your care has registered on the 77eb platform, please contact us immediately at [email protected]. We will investigate and take prompt action, including account closure and data deletion, within two business days of receiving your report.

12. Third-Party Links

The 77eb platform does not contain links to external third-party websites, social media platforms, or other services. All navigation on the platform remains within the 77eb domain. This Privacy Policy applies exclusively to data processed by 77eb within the 77eb platform. If, in the future, any third-party services are integrated or linked, this section will be updated to reflect that and to inform you that those third-party services operate under their own privacy policies, over which 77eb has no control.

13. Marketing Communications

77eb will only send you promotional communications — including bonus offers, game launch announcements, and seasonal promotions for events such as Eid, Pohela Boishakh, IPL, or BPL — if you have given explicit opt-in consent at the time of registration or subsequently through your account settings.

Marketing communications from 77eb may be delivered via:

• Email to your registered email address.
• SMS to your registered Bangladeshi mobile number.
• Push notifications through the 77eb mobile platform (if enabled on your device).

You may opt out of all marketing communications at any time by:

• Clicking the unsubscribe link included in any marketing email from 77eb.
• Adjusting your notification and marketing preferences in your account settings.
• Sending a plain-text opt-out request to [email protected] from your registered email address.

Opting out of marketing communications will not affect transactional messages that are necessary to the operation of your account, such as deposit confirmations, withdrawal notifications, KYC requests, or security alerts. These messages are sent on the basis of contractual necessity and will continue regardless of your marketing preferences.

14. Changes to This Privacy Policy

77eb reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform features. When a material change is made to this Policy, we will notify registered players via email to the address on file and/or via a prominent notice on the 77eb platform prior to the change taking effect. The effective date at the top of this document will be updated to reflect the date of the most recent revision.

We encourage you to review this Privacy Policy periodically to stay informed about how 77eb protects your data. Your continued use of the platform following the effective date of any revised Policy constitutes your acceptance of the updated terms. If you do not agree with a material change, you may close your account as described in our Terms & Conditions.

15. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data 77eb holds about you, please contact our data support team:

• Email: [email protected] (plain text — not a clickable link)
• Response Time: We aim to respond to all privacy-related inquiries within 5 business days.
• Language: All support communications are handled in English.
• Hours: Support is available 24 hours a day, 7 days a week, Bangladesh Standard Time (BST, UTC+6).

When contacting us about a privacy matter, please include your registered account username and a clear description of your request or concern. This will allow us to locate your records quickly and provide a more accurate and timely response.